Sunday, November 18, 2018

OnePlus has become the number one smartphone seller in the premium segment in India

At the back of OnePlus 6 success, OnePlus has become the number one smartphone seller in the premium segment in India, according to IDC latest report.
With its community-building activities and high decibel promotional activities on social media platforms, it has in the Rs 29,000 plus (USD 500) price segment clocked highest ever shipments surpassing giants like Apple and Samsung in 3Q18.
Apple’s iPhone XS and iPhone XS Max were unable to create much demand in the opening quarter due to its high pricing in the India market, said Upasana Joshi, Associate Research Manager, Channel Research, IDC India.
For the first time, the quarter also witnesses the smartphone market coming at par with the feature phone market. With a 2.1 per cent YoY growth, the feature phone market registered shipments of 43.1 million units.

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