Sunday, November 18, 2018

Netflix will produce 9 originals for Indian market

To attract users in India through a strong pipeline of local content, US-based video streaming giant Netflix has announced nine more India-based original productions of content as a part of its overall Asia growth plan.
The OTT platform plans to leverage India’s 450 million internet users and tap into 100 million subscribers from the country alone in the coming years.
“Half of India’s internet users are watching video on Youtube and many similar platforms. This is what makes India very interesting addressable market,” said Ted Sarandos, Netflix’s chief content officer to CNBC.
Netflix sees India as the next huge market. A few months ago, the firm launched its local production Sacred Games and Ghoul. Third original series, Selection Day, will be released next month. According to the company originals series such as Stranger Things, Love Per Square Foot, The Crown and Narcos have helped them gain more subscribers.

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